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Scale After Optimizing

A blog post about why most businesses don't actually fail at ads, they just quit too early and don't let enough data build up

A blog post about why most businesses don't actually fail at ads, they just quit too early and don't let enough data build up

Most Businesses Don’t Fail at Ads — They Quit Too Early

Most businesses don’t fail at ads — they shut them off too soon. Paid advertising is a system that needs data to optimize. Here’s why patience and structured testing matter more than emotional decisions.

Feb 162 min read

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