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ABOUT

Performance-led growth, built on real experience.

I’ve spent over six years managing and scaling paid media for e-commerce and retail-driven businesses — working with national brands, high-growth teams, and complex media ecosystems where performance actually matters.
 

My background spans search, social, programmatic, and streaming TV, with hands-on experience managing $200k+ monthly budgets across platforms like:
 

  • Amazon Ads (DSP + Sponsored Ads)

  • Meta & TikTok (full-funnel prospecting, retargeting, creative testing)

  • Google Ads (Search, Performance Max, YouTube, Display)

  • Streaming TV / Programmatic (Amazon DSP, Roku, Paramount+, and other self-serve CTV platforms)
     

This isn’t surface-level execution. It’s end-to-end ownership — from account structure and tracking to optimization, reporting, and scale.

WHAT YOU CAN EXPECT

I start by understanding the business first — how revenue is generated, where customers convert, and what success actually looks like beyond ROAS.
 

From there, I focus on clean setup and disciplined execution, including:
 

  • Pixel and account implementation

  • Custom conversion events

  • First-party data integration

  • Custom and lookalike audiences

  • Platform-specific funnel design across e-commerce and retail support
     

Everything is built to support long-term performance, not short-term spikes.

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REPORTING THAT ACTUALLY MEANS SOMETHING

Data only matters if it’s understood.

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I provide clear, consistent reporting that breaks down:

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  • What’s working

  • What’s changing

  • What needs to be tested next

  • Where scale actually makes sense
     

Every recommendation is grounded in performance data — not guesses, not vanity metrics, and not inflated numbers.

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The goal is simple:
Fewer moving pieces, clearer decisions, and growth that compounds over time.

OUR PEOPLE

The Minds Behind Luminu

Elena Ramirez

Chief Executive Officer (CEO)

Amit Patel

Chief Financial Officer (CFO)

Li Wei

Chief Technology Officer (CTO)

Daniel Rodriquez

Chief Executive Officer (CEO)

Fatima Hassan

Head of Customer Experience

Jonah Smith

Senior Product Manager

Ready to build?

No contract. No retainer. You only pay on what you spend. Just clear strategy, disciplined execution, and growth that earns the right to scale.

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