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Test. Test... SMASH.

Execute, then scale.

Clear guidance, fast communication, and ad management that builds awareness, converts, and scales with confidence.

THE PROCESS

Clear steps, from the start.

I start by understanding your business, your goals, and what success actually looks like - then we build and scale from there.

Understand Your Business

I dig into your goals, objectives, and ideal customers so every decision is geared towards those.

Test What Matters

Once I understand your business and goals, we test creative, messaging, and audiences to learn what actually resonates before increasing spend.

Optimize to Convert

Winning ideas are refined and optimized toward conversions that matter - not vanity metrics.

Grow with Confidence

Once performance is consistent, we scale budgets and expand channels deliberately, not recklessly.

BEHIND THE AD STRATEGY

Performance is built with structure and intention.

I've spent over 6 years managing and scaling paid media across search, social, and streaming TV - working directly with businesses that care about sustainable, long-term growth.

My approach is simple:

• Understand the business first
• Test deliberately
• Scale only when performance proves it’s ready

No contracts.

No retainers.

Only pay based on what you spend.

Just clear strategy, disciplined execution, and growth that compounds over time.

Let's Talk Strategy

Mike Boblett - The Ad Man - Paid Media Strategist

WHY THE AD MAN?

Performance focused ad management, built around your business - not templates.

A clear, disciplined approach to paid growth

Fast, Responsive Communication

Questions answered quickly, changes made deliberately, and performance explained in plain language with detailed reporting so nothing feels unclear.

Strategy Before Spend

I start by understanding your business, customers, objectives, and goals before launching anything. No rushed budgets, no guessing - just intentional testing.

Scalable, Proven Execution

Once performance is consistent, we scale budgets and expand channels with confidence - not hope. Growth happens when the data says it's ready.

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WHAT YOU CAN EXPECT

Clear Communication

You'll always know what's running, what's changing, and why it matters.

Honest Performance Insights

Clear, transparent reporting - no fluff, no inflated numbers.

Growth Without Pressure

Budgets scale only when performance proves it's ready.

Ready to build?

No contract. No retainer. You only pay on what you spend. Just clear strategy, disciplined execution, and growth that earns the right to scale.

Let's Talk Strategy